ESCAPING FROM THE CRISIS: ART PATRON BUSINESSMEN ARE TURNING TO THE ARTISTS
Venice, 10th August 2011 - Site specific works, art residencies, workshops, but also new product lines
these are the new strategies adopted by businessmen to deal with the crisis. This is not an isolated phenomenon, in facts many companies are now thinking about art as a lever of the market and the number of those who consider emerging artists as the creative lymph for their business is increasing constantly.
Not only the artist of the moment or the archistar, but also young artists, who became popular winning international art competitions, such as the Arte Laguna Prize, whose strong point is collaboration with companies.
<<A network of synergies and energies created year after year to offer concrete opportunities to talented people>> says Beatrice Susa, one of the founders of the Prize, that last June opened the sixth edition's enrolments, <<It's exciting to share the tenacity and the enthusiasm of businessmen who see art as a resource, and see how their commitment become art patronage for artists who struggle to find support from the public institutions>> says Laura Gallon, co-founder of the Prize Arte Laguna.
Travellers who go to Bahia Coast of Brazil during the next winter holydays could live inside an artwork, if they decide to stay at Re-IL's resorts. In facts, from the end of September, the Spanish artist Joan Mateu will put some changes on the structure of the tourist facilities, built by the Italian company that has been operating for more than two decades in Brazil. Mateu's work is focused on combining in an harmonious way the 'real estate policy' with environment and local needs.
Talking about furniture, you may be one of the nine owners of "e pluribus unum", the limited edition furniture, created by Annalù in 2008. Annalù, chosen by the company "Capo D'Opera" among the finalists of the Arte Laguna Prize, gave shape to a usable furniture decorated with mimetic butterflies imperceptibly emerging from a completely white surface.
Next spring, you could move to the marble district of Vicenza, where three artists will work for three months at the Loft Miramari, Bocchese family's first industrial space, now completely renewed and opened to art projects. These three artists will be chosen by the jury next March, on the occasion of the Arte Laguna Prize final exhibition at the Arsenale of Venice.
They will freely explore their creativity in a sophisticated setting next to the mountains, dominated by majestic blocks of marble extracted and processed by the company.
Vicenza is full of art patrons. It is an area of excelent gold production where the origins of artistic creations are lost in history but now are rising again through contemporary art. This is the way Fope jewelry combines tradition and innovation with iFope, the new project, that supports the arts applied to new technologies.
By starting the collaboration with the Arte Laguna Prize, the company opens itself to the perspective of international creators, who are called to express themselves using a brand new tool: apps for portable devices. The finalist artwork could be seen during the group exhibitions held in Venice in March 2012.
During the history of the Prize, many are the businessmen who have decided to start artistic projects: interior designer - Stile, wine producers - Genagricola tenuta San'Anna, the white field of art – Il Granaio delle Idee.
The Arte Laguna Prize's network is always open to new challenges. Who will be the next art patrons who will decide to consider art as an antidote to the crisis?
Ufficio Stampa Premio Arte Laguna
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