Taking care of the Earth, but also of all the living beings that inhabit it: this is the vision that has accompanied NaturaSì for over 30 years.
That the planet is suffering, and its resources are threatened, is now an irrefutable fact: man from nature’s predator can and must transform himself into its guardian.
The Earth has always supported humanity with infinite, natural generosity, but now this role seems to belong to the man who with his intelligence, conscience, knowledge, technique and ART finds himself having to support the earth.
Among the substances that pollute our planet the most, plastic raises a big question regarding its disposal. NaturaSì has created numerous projects to limit its use, from reusable bags for fruit and vegetables to the sale of bulk products: cereals, legumes and dried fruit, but also detergents on tap. In addition, within its stores, it has chosen to replace the water in PET with bottles and water in glass, also providing dispensers – with special filters – that for tap water.
With the Ars Special Prize, NaturaSì wishes to reward those who, starting from plastic waste, have chosen to create new forms of art, bringing seeds of beauty, creativity and harmony to a constantly threatened ecosystem.