To participate, applicants are asked to submit a creative proposal aimed at connecting art and technology, two worlds that are increasingly intertwined.
“Art comes from technology. It is the opposing force that balances the disruptive effects of new technologies in culture. Art is the metaphorical aspect of the same technology that it uses and criticizes”.
(Derrick de Kerkchove, The Skin of Culture: Investigating the New Electronic Reality, 1995)
It is the etymology of the term “technology” that brings along and defines its close relationship with art (the word technology comes from the Greek “techne”, art meants as skill, and “logia”, that is speech, treaty).
Artists have always relied on technological knowledge and ingenuity to find the best materials and tools to express their dreams, thoughts, visions and beliefs, and each work of art is determined first and foremost by the materials available to the artists and their ability to manipulate them.
Not only does technology affect artistic creation by establishing the artists’ possibilities of expression, but it also determines the passage to different functions of art, changing therefore the way it can be enjoyed. On the other hand, art, by its very nature, helps improve and increase the perceived value of technology.
The aim of this Prize is therefore to design a tool that the Eurosystem company (specialized in IT technology) can use to enhance the relationship between art and technology.
The creative proposal must consist in a video made using any technique and lasting up to 3 minutes.
SELECTION PROCESS
The creative submissions will be selected by the Company, together with the Art Director of the Arte Laguna Prize based on originality, alignment with the company’s hallmarks, and feasibility.
The documentation (including images) will not be returned.
The winner will be announced during the opening and awards ceremony of the 11th Arte Laguna Prize in March 2017.
AWARDING OF THE PRIZE
The Special Prize of 5,000 (five thousand) Euro net will be awarded to the winner with a contract agreement in two tranches:
• 2,500 Euro in April 2017,
• 2,500 Euro in July 2017
The winner will give the Company all rights of industrial, intellectual property and image exploitation, while recognizing the moral rights to the author.
